Firethorn Named Aylesbury United's Inaugural First Team Performance Partner

Aylesbury United Football Club is delighted to announce Firethorn as the club's first-ever Official First Team Performance Partner. 

The new partnership marks another important milestone as the community-owned club continues to strengthen its commercial partnerships ahead of the new season. 

Firethorn is a leading commercial real estate investor and developer, and as Official First Team Performance Partner, its logo will proudly feature on the First Team training wear, supporting the players and team throughout the 2026/27 campaign. 

The partnership represents a shared commitment to helping Aylesbury United build a sustainable future both on and off the pitch, as the club continues its journey to return football home to Aylesbury.

Dave Brown, Commercial Director at Aylesbury United FC, said: "We're incredibly proud to welcome Firethorn as our first-ever Official First Team Performance Partner. 

Introducing this new partnership is another step forward as we continue to grow the commercial side of the club and build long-term relationships with organisations that share our values. 

Firethorn's support will play an important role in helping our players prepare for the season while demonstrating its commitment to community football and the exciting future we're building together. 

We look forward to developing this partnership over the coming years."

James Sanders, Director - Head of Industrial & Logistics at Firethorn, added: "We are delighted to become Aylesbury United's inaugural First Team Performance Partner. 

The club has a clear vision for the future, centred around its supporters and the local community, and we're proud to be part of that journey. 

We wish everyone at the club every success for the season ahead and look forward to supporting the players and coaching staff throughout the campaign."

The introduction of the First Team Performance Partner is one of several new commercial initiatives launched by Aylesbury United as the club enters a new era under community ownership. 

Firethorn's branding will feature on the First Team training wear throughout the season, reflecting its support for the squad's preparation and development. 

The partnership forms part of the club's wider ambition to work with businesses and organisations that want to make a lasting difference to football and the wider community in Aylesbury.